Consumer engagement with self-driving cars: a theory of planned behavior-informed perspective

نویسندگان

چکیده

Purpose This study investigates the mediating role of consumer engagement (CE) in relationship between perceived behavioral control (PBC) and purchase intent moderating safety PBC CE self-driving car (SDC) context. Design/methodology/approach To test model, a sample 368 consumers was deployed using partial least-squares structural equation modeling (PLS-SEM). Findings The findings reveal that consumers' SDC mediates their to an SDC. Consumer-perceived also moderates association PBC/engagement. Originality/value While prior research has examined consumer-based drivers adoption, understanding engagement-related dynamics outcomes lags behind. Addressing this gap, we propose model explores vis-à-vis its (perceived safety/behavioral control) (SDC intent).

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ژورنال

عنوان ژورنال: Asia Pacific Journal of Marketing and Logistics

سال: 2022

ISSN: ['1758-4248', '1355-5855']

DOI: https://doi.org/10.1108/apjml-08-2022-0654